This Privacy Policy describes how Boreum Beauty Retail Private Limited (“Boreum,” “we,” “our,” or “us”) collects, uses, and protects personal information obtained through our website. By visiting our website, you consent to the practices described in this Privacy Policy.

What Personal Information Do We Collect?

Information you voluntarily submit: We collect no personal information without your consent. If you choose to provide information to us, it is used only to fulfill your request for information. When you sign up for our newsletter or fill out a contact form, you may be asked to enter your name, email address, and mobile number.

Automatically collected information: When you visit our website, we automatically gather certain technical information about your visit. This information never identifies who you are individually and is used only to improve our website. This may include:

• Pages or URLs visited
• Date and time of access
• IP address
• Browser type
• Operating system
• Device identifiers
• Internet domain of your service provider
• Referring website address (if applicable)

Log Files: Like many websites, we use log files to record basic visitor information, including IP addresses, browser type, Internet Service Provider (ISP), date/time stamps, referring/exit pages, and clicks. This data is not linked to personally identifiable information.

Google Analytics: We use Google Analytics to collect data such as how often users visit our website, what pages they visit, and other sites visited prior to our website. Google Analytics data is anonymized and not linked to personally identifiable information

How Do We Use Your Information?

• Respond to your inquiries
• Communicate via email or phone
• Send periodic newsletters or updates (with your consent)
• Improve our website experience
• Personalize user experience
• Protect against unauthorized or illegal activity

How Do We Protect Your Data?

We use an SSL certificate (HTTPS) by Let’s Encrypt through our web hosting provider Cloudways to secure data transmission. We have implemented physical, electronic, and managerial procedures to protect your information, but no security method is entirely foolproof.

Do We Disclose Any Information to Outside Parties?

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except to trusted third parties assisting us in operating our website or servicing you, provided they agree to confidentiality.

Government and Regulatory Disclosure

Boreum may share your information with government authorities in response to court orders or other legal processes to establish or exercise our legal rights, protect our property, defend against legal claims, or as required by law. We reserve the right to raise or waive legal objections or rights available to us. We may also share information to investigate, prevent, or take appropriate action regarding illegal activities or suspected illegal activities, and to protect the rights, property, or safety of Boreum, our users, or others.

Data Storage and Hosting

Our website is hosted on Cloudways, and data is stored securely on DigitalOcean servers in India. Cloudways may occasionally process this data for backup or migration purposes.

Social Media Features/Buttons/Widgets

Our website includes social media features (Facebook, Twitter, WhatsApp) that may collect your IP address and track your interactions. These are governed by the privacy policies of the respective social media companies.

Third-party Links

We may provide links to external websites not covered by this Privacy Policy. Please review their privacy policies as we are not responsible for their practices or content.

Newsletter Subscription

Subscription to our newsletter is voluntary. You can unsubscribe anytime via the link provided in each newsletter or by contacting us directly. Your email is not shared with third parties.

Children’s Privacy

We do not knowingly collect personal data from children under thirteen (13). If you believe we have collected such data, please contact us immediately to remove it.

Online Privacy Policy Only

This policy applies only to our online activities and is valid for information shared on our website. It does not apply to offline or external channel data collection.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law:

• Right to Access / Know: Request access to personal information we hold about you.
• Right to Delete: Request deletion of your personal information.
• Right to Correct: Request correction of inaccurate personal information.
• Right of Portability: Receive a copy of your personal information or request its transfer to a third party.
• Right to Limit and/or Opt out of Use and Disclosure of Sensitive Personal Information: Limit the use or disclosure of sensitive personal information.
• Restriction of Processing: Request us to stop or restrict the processing of your personal information.
• Managing Communication Preferences: You can opt out of promotional emails by using the unsubscribe link provided in them.

You may exercise these rights by contacting us using the details provided below. We will not discriminate against you for exercising these rights. Verification of your identity may be required before responding substantively to your request. Responses will be provided in a timely manner as required by applicable law.

Governing Law

Boreum Beauty Retail Private Limited is a company based in Hyderabad, India, and is not associated or affiliated with any third party mentioned or referenced on this website. This Privacy Policy shall be governed by and interpreted in accordance with the laws of India, including but not limited to the Information Technology Act, 2000, and all applicable rules, regulations, directions, orders, and notifications. Any dispute arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the courts located in Hyderabad, India.

Your Consent

By using our website, you agree to this Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We highly recommend that you periodically review the Privacy Policy posted on our website. By continuing to access or use Boreum after the Privacy Policy has been updated, we will consider that you consent to the updated Privacy Policy. The latest version will always be available on this page, and you can check the ‘Last Updated’ timestamp at the bottom of this page to ensure you have the most current version.

Contact Information

If you have questions about our privacy practices or this Privacy Policy or want to exercise any of your rights, please email us at info@boreum.com or fill out our contact form.

Boreum Private Limited
#46, Anusha Avenue, Road No. 71, Nava Nirman Nagar,
Jubilee Hills, Hyderabad-500033, Telangana, India.

This document was last updated on 12 April 2025.